Credit Analysis Tool with 7 of P

1. Personality is an assessment used to determine the personality of the prospective customer. In assessing the personality of a bank, it is almost the same as the character or character of the customer. It's just that personality matters are more emphasized to the person, whereas in character including to his family.

2. Purpose, namely the purpose of taking credit. There are three ways to take credit, namely 1) for productive businesses, 2) for self-use, 3) for trading. The assessment of the three objectives is slightly different. Therefore, lest the bank lending be misused by the customer.

3. Party, meaning that in extending credit, the bank breaks down into several groups. This is done so that banks are more focused on handling credit, for example loans for small, medium or large businesses. Or it can also be sorted by region, for example rural areas, urban areas, or business sectors, such as animal husbandry, industry, or other sectors.

4. Payment is a method of payment of credit by customers. Assessments are carried out to assess the way customers pay credit, whether from income or from the source of the object being financed. This assessment will show the ability of customers to pay credit

5. Prospect, which is looking forward to expectations, especially towards the object of credit being financed. Of course the desired hope is to give a good hope or bright. Businesses that don't have bright prospects should be postponed because it will make it difficult for banks and customers later.

6. Profitability, means that credit financed by banks will provide benefits for both parties, both banks and customers. If not, you should not give it. The advantage for banks, of course, is in the form of service fees given by customers from interest or profit sharing. It is better for the customer to develop a business that is financed, which in the end is profit and there is additional capital for him

7. Protection, means the protection of the object of credit being financed. Protection is not limited to physical guarantees provided, but more than that, the collateral of the credit taker, such as life insurance and guarantee of protection against physical guarantees provided from loss, damage and others

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